Electronic Arts Inc. (NASDAQ: EA), a global leader in interactive entertainment, today announced the completion of its acquisition of Codemasters for 604 pence (approximately US$8.37*) in cash for each ordinary share of Codemasters with an implied enterprise value of US$1.2 billion*.<\/p>\n\n\n\n
The combination of Electronic Arts and Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the most passionate, creative and talented game developer and publishing organizations in the industry will enable further growth and continued success for a stable of the most powerful and popular racing brands in the world, including Formula 1\u00ae, Need for Speed, DIRT, DiRT Rally\/WRC, GRID, Project CARS, Real Racing <\/em>and more. With this critically acclaimed portfolio, Electronic Arts and Codemasters will be positioned to bring fans a regular cadence of new and exciting racing content, in addition to reaching across more platforms and more regions of the world.<\/p>\n\n\n\n Codemasters\u2019 critically-acclaimed franchises Formula 1\u00ae, DIRT, DiRT Rally, GRID<\/em> and Project CARS <\/em>will sit alongside Electronic Arts\u2019 global Need for Speed<\/em> franchise, fan-favorite Real Racing<\/em> mobile game, and its EA SPORTS brands, enabling greater innovation and increasing the capability to deliver content and experiences to a truly global audience for racing entertainment.<\/p>\n\n\n\n \u201cThis is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters,\u201d\u00a0<\/em>said Andrew Wilson, CEO of Electronic Arts<\/strong>. \u201cRacing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can\u2019t wait to get started.\u201d<\/em><\/p>\n\n\n\n \u201cToday is a landmark in Codemasters\u2019 history, and an exciting day for our employees and players,\u201d<\/em> said Frank Sagnier, CEO of Codemasters. \u201cThe partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.\u201d<\/em><\/p>\n\n\n\n The union will open significant growth opportunities for Codemasters franchises with access to Electronic Arts\u2019 network of more than 430 million players and industry-leading multi-platform subscription services. Electronic Arts also brings deep data and analytics capabilities to the Codemasters development and publishing teams, providing audience insights to accelerate the performance of key franchises. These capabilities, as well as Electronic Arts\u2019 global publishing, marketing and game development strength, will unlock new opportunities for the combined group\u2019s portfolio of racing games and content to reach and deeply engage more players around the world on console, PC and mobile.<\/p>\n\n\n\n The acquisition of Codemasters is part of Electronic Arts\u2019 growth strategy focused on delivering more exceptional experiences and top live services, and reaching more players on more platforms around the world. The acquisition of Codemasters is also expected to grow net bookings and underlying profitability for Electronic Arts.<\/p>\n\n\n\n The acquisition of Codemasters was financed with cash on hand.<\/p>\n\n\n\n For more information on the acquisition, please visit: investor.ea.com<\/a>.<\/p>\n\n\n\n *US$ equivalent values are stated at an exchange rate of US$ 1.3855:\u00a31 on February 17, 2021. Enterprise value based on Codemasters\u2019 unaudited balance sheet as of September 30, 2020.<\/p>\n\n\n\n UBS Investment Bank is acting as financial adviser to Electronic Arts and Skadden, Arps, Slate, Meagher & Flom (UK) LLP is acting as legal adviser to Electronic Arts.<\/p>\n\n\n\n About Electronic Arts<\/strong><\/p>\n\n\n\n Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com\/news<\/a>.<\/p>\n\n\n\n EA SPORTS, Ultimate Team, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden, NFL and FIFA are properties of its respective owners and used with permission.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Electronic Arts Inc. (NASDAQ: EA), a global leader in interactive entertainment, today announced the completion of its acquisition of Codemasters for 604 pence (approximately US$8.37*) in cash for each ordinary share of Codemasters with an implied enterprise value of US$1.2 […]<\/p>\n","protected":false},"author":2,"featured_media":4350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,5],"tags":[499],"_links":{"self":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/4348"}],"collection":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4348"}],"version-history":[{"count":1,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/4348\/revisions"}],"predecessor-version":[{"id":4351,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/4348\/revisions\/4351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/media\/4350"}],"wp:attachment":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}