SAP appoints Hermann Erlach as Managing Director for Central and Eastern Europe, effective October 1, 2026. Erlach will coordinate SAP’s business in 24 countries in Central Europe, Eastern Europe and Central Asia, supporting customers in accelerating digital transformation and converting cloud and Business AI investments into measurable business value. Among the countries coordinated by Erlach is Romania. It will operate in Vienna, Austria.<\/p>\n\n\n\n
Hermann Erlach comes to SAP from Microsoft Austria, where, as General Manager, he led the organization through a period of accelerated technological and market change, achieving outstanding results and high growth rates alongside his teams. As a member of several Microsoft regional leadership teams and throughout his international consulting career, he has gained experience in a wide range of markets and countries, in a context characterized by cultural diversity. His leadership approach emphasizes people, skills, organizational change and the responsible adoption of artificial intelligence.<\/p>\n\n\n\n
The appointment marks Hermann Erlach’s return to SAP. Between 2008 and 2015, he held several leadership roles at SAP, gaining experience in sales, service, customer relations and business transformation, both locally and regionally. Over the course of an international career of more than 20 years in leadership positions, he has also worked in management consulting, technology services, enterprise sales and organizational transformation.<\/p>\n\n\n\n
“Hermann Erlach brings together SAP’s expertise, international leadership experience and a strong transformation-oriented approach and responsible use of artificial intelligence. His customer- and people-centric leadership will support organizations in the region to turn cloud and Business AI investments into measurable business outcomes,” said Alex Kl\u00e4ger, President of SAP Middle and Eastern Europe.<\/p>\n\n\n\n
Commenting on his new role as Coordinator of Central and Eastern Europe, Hermann Erlach says: “I am delighted to return to SAP at a time when organizations are rethinking the way technology creates value. Successful transformation is not just about technology. It is about leadership, trust and people alike. SAP is uniquely positioned to help customers turn the potential of Business AI and digital innovation into measurable business outcomes. I look forward to working with our teams, customers and partners across the CEE region to work together to increase competitiveness and create long-term value.”<\/p>\n\n\n\n
Romania, an important role in the Central and Eastern Europe region<\/p>\n\n\n\n
Romania is an important market within SAP’s Central and Eastern Europe region, and organizations across industries continue to modernize their operations and explore how cloud technologies and Business AI can support their transformation.<\/p>\n\n\n\n
“Our local role is, first of all, to be with our customers, to ensure that technology meets their real business needs and that any digital transformation process has relevance and added value as its starting point. Through our technologies, we can help organizations in Romania simplify their processes, make better<\/p>\n\n\n\n
decisions and increase their agility and competitiveness. The concrete impact we can generate for the local business environment contributes, at the same time, to strengthening Romania’s position within the CEE region,” said Diana David, Managing Director SAP Romania.<\/p>\n\n\n\n
SAP Romania remains focused on working closely with its customers and partners to help them navigate this transformation stage, convert innovation into concrete business value and build more agile and competitive organizations.<\/p>\n","protected":false},"excerpt":{"rendered":"
SAP appoints Hermann Erlach as Managing Director for Central and Eastern Europe, effective October 1, 2026. Erlach will coordinate SAP’s business in 24 countries in Central Europe, Eastern Europe and Central Asia, supporting customers in accelerating digital transformation and converting […]<\/p>\n","protected":false},"author":2,"featured_media":16592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,6,3,148,5,17,317],"tags":[306],"_links":{"self":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/16590"}],"collection":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16590"}],"version-history":[{"count":1,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/16590\/revisions"}],"predecessor-version":[{"id":16593,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/16590\/revisions\/16593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/media\/16592"}],"wp:attachment":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}