{"id":15502,"date":"2026-04-23T09:00:20","date_gmt":"2026-04-23T09:00:20","guid":{"rendered":"https:\/\/outsourcing-today.ro\/?p=15502"},"modified":"2026-04-23T09:00:20","modified_gmt":"2026-04-23T09:00:20","slug":"tnx-70-of-romanian-b2b-companies-are-still-undersold-although-they-have-real-growth-potential","status":"publish","type":"post","link":"https:\/\/outsourcing-today.ro\/?p=15502","title":{"rendered":"TNX: 70% of Romanian B2B companies are still &#8220;undersold&#8221;, although they have real growth potential"},"content":{"rendered":"\n<ul><li>Only 40% of companies worldwide have a well-defined and tracked sales process<\/li><li>70% of Romanian B2B companies have sales below potential<\/li><li>100 million lei business opportunities generated by TNX in 18 months of activity<\/li><\/ul>\n\n\n\n<p><strong>70% of Romanian B2B companies have sales below their real potential, due to the lack of modern, predictable and scalable commercial processes, say the founders of\u00a0<a href=\"https:\/\/unitedcom.us17.list-manage.com\/track\/click?u=f11695e5100850e3cfc8fd88e&amp;id=6829536fd0&amp;e=0b7c1cc830\">TN<\/a><a href=\"https:\/\/unitedcom.us17.list-manage.com\/track\/click?u=f11695e5100850e3cfc8fd88e&amp;id=6829536fd0&amp;e=0b7c1cc830\" target=\"_blank\" rel=\"noreferrer noopener\">X,<\/a> a Sales-as-a-Service service startup. Worldwide, only 40% of companies have a well-defined and tracked sales process (source: Hubspot). In the first year and a half of activity, the company worked with over 50 clients and generated business opportunities worth 100 million lei for them.<\/strong><br><br>The founders of TNX say that one of the common problems in the Romanian market is that many local B2B companies develop in the first years especially through recommendations, networking and inbound opportunities, without building in parallel a solid sales infrastructure for the next stage of growth. In this context, the company relies on the business opportunities provided by an incipient market in Romania, but already mature in the Western and North American markets: that of an external sales partner, with both a strategic and operational role.<br><br><em>&#8220;In Romania, we see many B2B companies that are very good in terms of product, delivery and expertise, but still under-sold in relation to their real potential. The problem is not the lack of value, but the fact that, many times, growth is based too much on recommendations and too little on a strategic commercial process built, which combines inbound with outbound. We believe that the next stage of maturation of the local B2B ecosystem will come from the professionalization of sales and from treating the sales function as a business infrastructure, not as an ad-hoc activity&#8221;,<\/em>\u00a0says\u00a0<strong>Mihnea Antoce, Co-Founder TNX<\/strong>.<br><br>The company operates in the Sales-as-a-Service segment and has in its portfolio B2B companies in areas such as SaaS, IT services, BPO, AI, Financial and Fintech Services, Software development and Marketing Agencies, on a model that combines go-to-market strategy, ICP definition, commercial message development and outbound sales execution through channels such as LinkedIn and cold calling.<br><br>Launched in November 2024, in the first 18 months since its foundation, TNX has contributed to the closing by its customers of deals worth 3.5 million lei and others that are in various stages of contracting and already has over 50 customers in its portfolio. In 2025, the company recorded a turnover of 400,000 lei, and in 2026 it aims to reach 2.5 million lei.<br><br>The TNX model is built around a consultative approach, in which the company does not position itself as a traditional lead generation provider, but as a partner involved in understanding the product, defining the target market, structuring messages according to profiling and continuous optimization of campaigns. This positioning is an alternative to exclusively volume-based models, in favor of a framework oriented towards relevant meetings with well-qualified customers, real business opportunities and predictable pipeline.<br><br><em>&#8220;From an operational perspective, one of the biggest difficulties for B2B companies is to transform expertise into a repeatable and scalable commercial system. Often, the market reacts well to the product, but without a clear Ideal Customer Profile, without messages adapted to them and without discipline in execution, the results remain fragmented. This is where the need for a more structured model arises, in which sales are built with the same rigor with which the product or delivery is built&#8221;,<\/em>\u00a0says\u00a0<strong>Albert Enciu, Co-Founder TNX<\/strong>.<br><br><strong>About TNX<\/strong><br><a href=\"https:\/\/unitedcom.us17.list-manage.com\/track\/click?u=f11695e5100850e3cfc8fd88e&amp;id=351b4a871f&amp;e=0b7c1cc830\">TNX<\/a>, a brand owned by Technexa, is a company specialized in Sales-as-a-Service for B2B organizations in technology and professional and business services. Active since November 2024, it is mainly aimed at companies that aim to accelerate their commercial growth, diversify their sales channels and approach expansion into new markets in a more structured way. The company focuses on outbound sales, go-to-market strategy, predictable pipeline and commercial development for B2B companies. In the founders&#8217; view, one of the stakes of the coming years will be to consolidate a more mature sales culture among Romanian companies with national and international ambitions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only 40% of companies worldwide have a well-defined and tracked sales process 70% of Romanian B2B companies have sales below potential 100 million lei business opportunities generated by TNX in 18 months of activity 70% of Romanian B2B companies have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,18,12,6,3,317],"tags":[1296],"_links":{"self":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/15502"}],"collection":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15502"}],"version-history":[{"count":1,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/15502\/revisions"}],"predecessor-version":[{"id":15505,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/15502\/revisions\/15505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/media\/15504"}],"wp:attachment":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}