{"id":15004,"date":"2026-02-17T08:55:32","date_gmt":"2026-02-17T08:55:32","guid":{"rendered":"https:\/\/outsourcing-today.ro\/?p=15004"},"modified":"2026-02-17T08:55:34","modified_gmt":"2026-02-17T08:55:34","slug":"another-romanian-company-speeds-up-its-international-expansion-2performant-enters-the-irish-market","status":"publish","type":"post","link":"https:\/\/outsourcing-today.ro\/?p=15004","title":{"rendered":"Another Romanian company speeds up its international expansion: 2Performant enters the Irish market"},"content":{"rendered":"\n<p><strong>2Performant, the largest affiliate marketing player in Romania, announces the launch of its operations in Ireland. The move marks a new step in the company\u2019s European growth strategy and comes at a time when Irish e-commerce is among the most developed in the region.<\/strong><\/p>\n\n\n\n<p>To coordinate the local market, the company has appointed Manus \u00d3 D\u00e1laigh as Country Manager Ireland. With 15 years of experience in marketing, sales, and e-commerce gained in organizations across Europe and the United States, he is known for delivering consistent commercial results and for building scalable growth mechanisms \u2013 from sales playbooks to discovery and customer success frameworks. Throughout his career, he has contributed to allocating more than \u20ac5 million in growth capital to e-commerce businesses while maintaining high standards of quality and customer satisfaction. He is currently expanding his expertise through a master\u2019s program focused on applying artificial intelligence in business.<\/p>\n\n\n\n<p><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u201c<em>We are a culture strongly oriented toward consumption, and the BusinessLeague platform fits perfectly in a mature market like ours. The first results are already visible. We have onboarded the first Irish stores, and around 30 more are already in the pipeline. At the same time, we are seeing the first cross-border transactions: shops from Ireland selling through Romanian affiliates. It is very clear proof that the model works internationally,<\/em>\u201d <strong>says Manus \u00d3 D\u00e1laigh, Country Manager Ireland, 2Performant.<\/strong><\/span><\/p>\n\n\n\n<p>Ireland is a territory with exceptional adoption of online shopping: while in Romania around 60% of consumers have made at least one online purchase in the past year, in Ireland the figure reaches 96%. Moreover, 74% of Irish consumers order food online every week. For local merchants, the February\u2013May period is considered optimal for testing and implementing new sales mechanisms.<\/p>\n\n\n\n<p>In a market dominated by traditional relationships with performance agencies \u2013 where the usual model involves monthly invoices and fluctuating results \u2013 the approach proposed by 2Performant through the BusinessLeague.com platform changes the rules of the game. Merchants no longer buy promises or presentations; instead, they gain direct access to validated marketers who generate real sales.<\/p>\n\n\n\n<p>The expansion into Ireland comes while the company\u2019s capital increase is in full swing. Once the process is completed, the additional resources will accelerate the previously announced development directions.<\/p>\n\n\n\n<p>More details about the local launch are available on the page dedicated to the Irish market: https:\/\/start.businessleague.com\/ireland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2Performant, the largest affiliate marketing player in Romania, announces the launch of its operations in Ireland. The move marks a new step in the company\u2019s European growth strategy and comes at a time when Irish e-commerce is among the most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,6,3,5,317],"tags":[495],"_links":{"self":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/15004"}],"collection":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15004"}],"version-history":[{"count":1,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/15004\/revisions"}],"predecessor-version":[{"id":15007,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/15004\/revisions\/15007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/media\/15006"}],"wp:attachment":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}