{"id":14964,"date":"2026-02-11T11:50:02","date_gmt":"2026-02-11T11:50:02","guid":{"rendered":"https:\/\/outsourcing-today.ro\/?p=14964"},"modified":"2026-02-11T11:50:04","modified_gmt":"2026-02-11T11:50:04","slug":"supertree-workspaces-more-the-coworking-market-enters-a-promising-phase-flexible-offices-become-mainstream-as-they-respond-to-a-harsh-economic-reality-uncertainty-cash-pressure-and-the-need-for","status":"publish","type":"post","link":"https:\/\/outsourcing-today.ro\/?p=14964","title":{"rendered":"Supertree Workspaces &#038; More: The coworking market enters a promising phase. Flexible offices become mainstream as they respond to a harsh economic reality: uncertainty, cash pressure, and the need for rapid adaptation"},"content":{"rendered":"\n<p><strong>Romania\u2019s coworking market is entering a new growth phase as more companies rethink their cost structures and Bucharest becomes increasingly attractive to investors. In a challenging economic environment marked by uncertainty, cash flow pressure, and fiscal changes, 2026 is shaping up to be a favourable year for flexible offices, according to an analysis by Supertree Workspaces &amp; More.<\/strong><\/p>\n\n\n\n<p>According to CBRE and JLL data, over 30% of new office demand in Europe in 2025 was directed toward flexible spaces, with the trend accelerating further in 2026.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><span class=\"has-inline-color has-vivid-cyan-blue-color\"><em>\u201c2026 is a more promising year for the coworking market, and demand dynamics confirm this trend. In Bucharest, flexible spaces still account for less than 5% of the total office stock, compared to 10\u201315% in cities such as London or Amsterdam. This gap is not a disadvantage, but a clear growth opportunity. In terms of foreign investor interest \u2014 many of whom test the market primarily through flexible office leases \u2014 Romania is at a stage similar to where Poland was 7\u20138 years ago: accelerated adoption, but still room for differentiation. The question is no longer whether coworking will grow, but who will capture that growth,\u201d<\/em> <strong>explains Gianina Cr\u0103ciun, Founder and CEO of Supertree Workspaces &amp; More, the most modern coworking space in Bucharest.<\/strong><\/span><\/p><\/blockquote>\n\n\n\n<p><strong>Lack of fiscal predictability and cash-flow pressure are pushing companies toward coworking spaces<\/strong><\/p>\n\n\n\n<p>In 2026, the main challenge for businesses is not the level of taxation, but volatility. Romania has introduced more than 15 major fiscal changes in the past three years, according to international analyses.<\/p>\n\n\n\n<p>The lack of fiscal predictability and ongoing cash-flow pressure are accelerating the shift from traditional office leases to flexible workspace models \u2014 a trend supported by official data. Companies operating in markets with high fiscal volatility reduce the average duration of real estate contracts by 30\u201350%.<\/p>\n\n\n\n<p>For a mid-sized company, a traditional office lease typically means:<\/p>\n\n\n\n<ul><li><strong>a 5-year contract,<\/strong><\/li><li><strong>a contractual guarantee equivalent to three months\u2019 rent plus service charges,<\/strong><\/li><li><strong>initial fit-out investments of \u20ac800\u20131,200 per square meter,<\/strong><\/li><li><strong>capital tied up with limited flexibility.<\/strong><\/li><\/ul>\n\n\n\n<p>In contrast, coworking offers predictable, monthly costs that are fully deductible. In a context of cash-flow pressure, this difference becomes decisive. Coworking functions as a financial hedge, not just as a workspace.<\/p>\n\n\n\n<p>McKinsey data also shows that over 70% of European companies have revised downward their fixed investment plans, while increasing budgets for flexible solutions and outsourcing. This defines 2026: not a year of aggressive expansion, but a year of cost reconfiguration.<\/p>\n\n\n\n<p><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u201c2026 is the year when coworking becomes mainstream because it responds to a harsh economic reality: uncertainty, cash pressure, and the need for rapid adaptation. At Supertree Workspaces &amp; More, we see this shift every day. Companies are no longer asking only for space, but for predictability, flexibility, and decision-making support. SMEs and entrepreneurs are not cutting investments entirely, but they are shifting spending from CAPEX to OPEX. Coworking fits exactly into this logic. 2026 is the year when the CFO dictates the office decision, not HR. Companies are clearly no longer willing to accept long-term leases, rigid fixed costs, or irreversible investments. The flexible model is no longer a lifestyle choice, but a defensive business strategy,\u201d <strong>adds Gianina Cr\u0103ciun, Founder of Supertree Workspaces &amp; More.<\/strong><\/span><\/p>\n\n\n\n<h2><strong>International and local companies drive coworking demand<\/strong><\/h2>\n\n\n\n<p>The most active players in the flexible office market are international companies entering Romania with teams of 10\u201350 employees, Romanian scale-ups seeking to avoid capital lock-in, and multinational corporations reducing their office footprint by 20\u201340%.<\/p>\n\n\n\n<p>Supertree representatives observe growing demand from companies in tech, financial services, energy, and ESG \u2014 sectors where teams are mobile and internationally connected. Coworking is no longer for \u201csmall players,\u201d but for companies that understand how to optimise their cost structure.<\/p>\n\n\n\n<p>A company operating in a coworking space can reduce costs by up to 30% compared to a traditional office, eliminating hidden expenses such as maintenance, utilities, and fit-out investments. Thanks to flexible contracts and the ability to scale space quickly, coworking has become an increasingly attractive strategy for large international companies, expanding businesses, and SMEs alike.<\/p>\n\n\n\n<p>The average lease duration ranges between 1 and 2 years for private offices, and approximately 12 months for open-space areas, typically used by teams of 5\u201315 people. Office occupancy rates averaged between 80% and 90% in 2025, according to Supertree data.<\/p>\n\n\n\n<p>Bucharest remains highly attractive for companies, as rental costs can be 50\u201390% lower than in comparable European capitals. While prime office rents in Bucharest range between \u20ac18\u201322 per sqm, they reach \u20ac25\u201328 in Warsaw, \u20ac26\u201330 in Prague, and can exceed \u20ac28\u201335 in Vienna. This makes Romania\u2019s capital one of the most cost-efficient expansion destinations in the region.<\/p>\n\n\n\n<h2><strong>Key Trends in the Coworking Market<\/strong><\/h2>\n\n\n\n<p>Globally, the flexible workspace industry enters 2026 in a phase of quiet consolidation and steady expansion \u2014 a trend also reflected in Romania.<\/p>\n\n\n\n<ul><li>Flexible spaces are shifting from \u201cnice-to-have\u201d to critical infrastructure in a consolidating market.<\/li><li>Design, hospitality, and a strong sense of belonging are becoming baseline expectations.<\/li><li>Coworking is evolving into community infrastructure, expanding into suburban areas with a greater focus on equity and social impact.<\/li><li>Coworking is transforming into the operating ecosystem of flexible office assets, integrating services and end-to-end solutions for tenants.<\/li><li>AI-powered technology, data analytics, and digital integrations are becoming the operational backbone of flexible spaces.<br><\/li><\/ul>\n\n\n\n<p>At the same time, the market landscape is evolving: managed and turnkey flexible offices are emerging as one of the most dynamic segments, particularly for larger teams seeking private, branded space under flexible terms. Landlords are experimenting with their own flex concepts or owner-aligned models, while market consolidation is raising standards in experience, reporting, and technology.<\/p>\n\n\n\n<p>The global coworking segment continues to grow rapidly and is projected to exceed $40 billion by 2030 (Grand View Research). In Europe, the flexible office market is valued at over $7 billion and accounts for approximately 2.5% of the total modern office stock (Mordor Intelligence; Optix Europe Report).<\/p>\n\n\n\n<p>In Romania, the market remains in a development phase, with over 100 coworking spaces and approximately 70,000 sqm of flexible office space in Bucharest, representing 2.3% of the total modern office stock, according to CBRE. These figures indicate significant growth potential in the coming years.<\/p>\n\n\n\n<h2><strong>About Supertree Workspaces &amp; More<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/outsourcing-today.ro\/wp-content\/uploads\/2026\/02\/Supertree-WorkspacesMore3-1024x682.jpg\" alt=\"\" class=\"wp-image-14966\"\/><\/figure>\n\n\n\n<p>Supertree Workspaces &amp; More is a coworking concept designed as a complete business ecosystem, offering modern spaces, premium amenities, and facilities that support productivity and collaboration. The Supertree community benefits from access to business consulting, networking events, themed lunches, in-office massages, and free workshops.<\/p>\n\n\n\n<p>Strategically located near Bucharest\u2019s main business districts and the airport, Supertree operates in the Globalworth BOC Tower, at 3 George Constantinescu Street, Pipera, with easy access to the metro and major business arteries in the northern part of the city.<\/p>\n\n\n\n<p>Supertree was launched within ADECO Advisory, a consulting firm founded in 2012 in Bucharest, in response to growing client demand for crisis management, operational optimisation, financial restructuring, and sustainable growth.<\/p>\n\n\n\n<p>ADECO Advisory provides a comprehensive soft-landing solution for international companies seeking to operate in Romania within less than 30 days. Through a multidisciplinary team of experts, ADECO delivers integrated services in strategy, taxation, legal advisory, recruitment, relocation, and business development, supporting partners in scaling and stabilising their operations both locally and internationally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romania\u2019s coworking market is entering a new growth phase as more companies rethink their cost structures and Bucharest becomes increasingly attractive to investors. In a challenging economic environment marked by uncertainty, cash flow pressure, and fiscal changes, 2026 is shaping [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,18,6,3,317,13],"tags":[1265],"_links":{"self":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/14964"}],"collection":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14964"}],"version-history":[{"count":1,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/14964\/revisions"}],"predecessor-version":[{"id":14968,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/posts\/14964\/revisions\/14968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=\/wp\/v2\/media\/14967"}],"wp:attachment":[{"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outsourcing-today.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}