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ROMANIAN OUTSOURCING & SHARED SERVICES SUMMIT, with Irina Sersun-Gürtler, Noerr: Bringing the employees on board

This March, the professionals, leaders and key voices in the outsourcing and business shared services industries joined for three rounds of lively knowledge exchange within the Fourth Edition of Romanian Outsourcing & Shared Services Summit, a flagship event dedicated to the ever transforming business ecosystem of outsourcing.

2018-04-04 12:53:15

The Summit has been moderated by Colin C. Lovering, Chairman, BRITISH ROMANIAN CHAMBER OF COMMERCE and Senior Vice-President, AVISON YOUNG ROMANIA and it has been enabled by Diamond Partner Wipro, Gold Partners CIMA, Colliers, Genpact, PwC, Societe General European Business Services, Vastint, Strategic Partners ABSL, ANIS and Partners Noerr and Selir,

The wider perspective of the industry

Facts are that Romania has now more than 100k specialists actively employed in the outsourcing and business services industry. In spite of a rather erratic local business setting, the outsourcing industry seems to be doing well and to provide the prospected figures for the multinational stakeholders due to the availability of workforce and, as the companies also say it, due to the inviting educational background that the employees are bringing into the companies. However, with the good and the bad in sight, the companies and their managers have to decide on how they are further cultivating change and innovation within their organizations, tackling the increased consumerization of HR and delivering business enablement. The future characteristics of the workforce in the context of digital transformation, automation and data revolution are deeply impacting how companies now operate. Still, for industry companies, it is employees who are most important, because more than three quarters of the players on the market are planning to increase employment on the short term.

Hunting for the most gifted specialists and the needed operational staff, their retention and empowerment within the organization, their productivity is what matters at the end of the day. How do the companies are addressing all these aspects by taking into consideration the new features of the workforce market, defined by diversity of genres and generations, competitiveness and sharp regulations?

Shifting towards resource creator

As uttered along the panel discussions within Romanian Outsourcing & Shared Services Summit, the companies are facing a real challenge in securing their talents, both in terms of retention but also in terms of finding the right skills for what they need. The companies in the industry seem to address the same pool of talents and therefore, the race for these resources is sharp. Not to further mention the volatility of employees, especially the younger generations which are now looking for new professional experiences, not only in terms of changing jobs but to add a larger diversity of professional experiences. In the companies' point of view, what will matter will be the judgement and expertise. The big concern is related to the entry level and to new hires and how to cultivate this expertise and judgement at higher level. The employee's wider definition has to be more than a job title.

Empowering the human capital

According to IRINA ŞERŞUN-GÜRTLER, COORDINATOR MANAGEMENT CONSULTING PRACTICE AT NOERR FINANCE & TAX, the final goal of a company is the performance and productivity of its employees. The challenge emerges when the companies are asking on how they will keep motivating and empowering their employees towards this objective? "For employees, what is more important is that the companies win their hearts and minds. This is not necessary a new scene for a company's philosophy in terms of addressing its employees' motivation and input but it has to be done in more challenging times. When a company invests in its people, they will answer with the return but when they are also emotionally invested-in, they would like to make their contribution to the company. The question has to be put on how can the companies involve the employees in building and understanding the strategies of the organization. The employees need to be aware and apprehend the reasons behind the company's objectives, strategies and processes, they need to feel part of the company."

The more and more refined relationship between the employees and the companies sometimes is depicted in finding a meaning of the job. This can be a major differentiator in the more and more competitive market in terms of retaining the right talents and accomplished capabilities. The Noerr's specialist considers that the development of these capabilities should start in early stages of home education, to be further refined at school. "Skills such as flexibility, creativity, the capacity of adjustment should be nurtured in early stages of education. All companies have the interest in finding and working with the best employees. That is why the business and educational organizations should partnership in growing this pool of employees they search for. Further on, with the employee on the board, both the mission, the vision and the strategy of the company have to be embedded in all processes of the organization. Only then, the wider and clearer perspective of the company and job meaning will take shape."

Irina Şerşun-Gürtler has more than 12 years of experience and coordinates the management consulting practice of our Bucharest office. She has extensive knowledge in transforming and leading departments with multi-million budgets, leading and implementing (cost) efficiency and optimization programs, but also in asset management and operations.

The statements have been voiced within the second session of Romanian Outsourcing & Shared Services Summit, covering topics on the future workforce trends such as digital transformation, automation, the repositioning of the importance of human capital within the wider context of the industry's need to shift from a resource user to a resource creator.

The Summit event is joined by a dedicated and comprehensive report covering the most interesting statements of panelists, to be published in the printed edition of Outsourcing Today in June this year, after the upcoming Gala of Romanian Outsourcing & Shared Services Awards, 2018 edition.


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