Latest News  

Global Research identifies three consumer Personas and opportunities for technology, personalization to innovate the retail experience

Oracle announced the 2017 findings of global research that audited 15,607 consumers across four key regions: EMEA (France, Germany, Italy, India, Spain, Sweden, UK) NA (Canada, USA), LAD (Brazil, Chile, Colombia, Mexico), and JAPAC (Australia, China) on their retail preferences and attitudes.

2017-09-25 22:01:20

Findings in the Retail in 4 Dimensions: Understanding Consumer Behavior in an Age of Relativity report highlighted three personas demonstrative of consumer behavior. It also revealed opportunities for retailers to identify the customer experience with personalization, mobile payments, automatic replenishment and virtual reality. The research insights indicate that consumer preferences for delivery, returns and self-service established with ecommerce have taken hold in a global, omnichannel environment.

Three Shopper Profiles emerge

As digital innovation continues its radical rearrangement of the retail landscape, three consumer behavior macro trends emerge globally in the report: a fully omnichannel consumer taking advantage of a mix of digital and physical engagement points; a savvy shopper looking for new, innovative and technology-driven retail experiences; and a price conscious hunter always searching for the greatest value for money.

"In order to leverage these behavior trends and successfully reach these consumers, brands need to innovate on three fronts," said Ray Carlin, SVP and GM Oracle Retail. "They need to truly know their consumer to personalize their experience and embrace Omnichannel excellence as an enterprise discipline while create capacity for innovation."

The Nomad is a nimble shopper who is not loyal to a brand nor a channel and will examine multiple options for researching and locating products before making a purchase.
In the research:
• 42 percent of consumers are now shopping both online and in-store every week
• 73 percent want to return online purchases to a retail store
• 55 percent want to check product stock on their mobile while in-store

The Player uses technology to fuel and guide their shopping experience and look for brands that re-invent the customer journey.
In the research:
• 44 percent of families noted that virtual sales assistants are important
• 35 percent like the idea of near real-time delivery via drone or driverless car
• 43 percent love the idea of being able to 3D print custom fashion

For The Dealer the thrill of the win and discount drives their shopping behavior.
In the research:
• 84 percent say that competitive pricing and promotions first and foremost are the most important aspect of their shopping experience
• 65 percent say personalized offers and promotions are most important to them in their shopping experience
• 50 percent want real-time offers online depending on what they're browsing at that moment

Opportunities for retail innovation identified in six key trends

In the Retail in 4 D: Understanding Consumer Behavior in an Age of Relativity report consumers have clearly identified technology's role in establishing new global standards for the retail community. These include a common expectation for returns and delivery, a desire for mobile payments self-service and opportunities for personalization.

"As consumers reinforce these trends through purchase behavior, cloud infrastructure will play a more critical role by delivering innovation faster and enabling the retail community to keep pace with existing expectations and experiences," said Jeff Warren, vice president strategy, Oracle Retail. "What continues to be true is the rising expectations and anticipated evolution of a fully omnichannel shopping experience. Retailers can't afford to delay adopting cloud solutions that enable a single perspective of consumer behavior across offline and online storefronts."

Navigating Personalization and Privacy

• 67 percent of consumers stated that they did not wanting to set up an account for e-commerce checkout and at the same time 57 percent want instant one-click checkout that can only be enabled through creation of a payment profile
• 29 percent would find offers based on ‘social media' data ‘creepy'
• 52 percent want personalized offers in-store based on personal data from their store loyalty account

Fashion Driving Store Traffic and Personalization

• 83 percent of consumers indicated that they shop in-store at least once a week, and for fashion 7 percent of respondents shop in-store every day and 22 percent shop in-store several times a week
• 50 percent of millennials and pre-millennials think 3D custom printing would be very engaging
• 40 percent of consumers browse or buy fashion online at least once a week

Faster, Smarter Payments and Self-service
• 56 percent say self-checkout machines are important to them
• A majority of millennials noted the ability to research and reserve items for in-store pickup on the same day (65 percent) and next day (58 percent) as important
• 60 percent want mobile payment options in-store with millennials (67 percent) and pre-millennials recording a stronger preference in particular

Simplifying the Returns Process
• 82 percent want the ability to return an online purchase with free shipping
• 34 percent of consumers want returns windows exceeding 30 days
• 70 percent of consumers want free 2-day shipping on all purchases

Auto Replenishment and Grocery Recommendations
• 48 percent think online automatic replenishment would be important to their experience in the future
• 33 percent think it would be ‘creepy' for supermarkets to ship grocery items based on purchase, social and environmental data
• 40 percent think it would be ‘awesome' if supermarkets use technology to ‘suggest' a shopping list without automatically charging for it

Opportunities for Emerging Technology
• 48 percent of consumers want to use virtual reality at home to navigate a personalized in-store experience and receive home delivery and 48 percent would use virtual reality to prepare a curated wardrobe to be picked up in-store
• 39 percent think robot assistance would be ‘creepy' and the sentiment is shared across age groups
• Millennials (42 percent) and families (43 percent) showed the greatest interest in delivery by driverless car or drone


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
Accenture pledges thousands of hours to bring coding to students

Accenture employees across 56 countries have pledged to complete more than 10,000 Hours of Code and lead coding tutorial sessions around the world during Computer Science Education Week, Dec. 4-10, as part of t

 Read Full article »
CTP was nominated in four categories at the CIJ Awards Gala 2017

CTP, the leading premium industrial parks developer and long-term manager in Romania and Central and Eastern Europe, was nominated in four categories at the tenth edition of CIJ Awards Gala, which will take pla

 Read Full article »
How does leadership look today?

This summer, Outsourcing Today organized LEARNING & DEVELOPMENT Roundtable at InterContinental Hotel in Bucharest. The event brought together the business services professionals to discuss and discover new tool

 Read Full article »
Ericsson names new Romania country manager

Swedish telecom equipment maker Ericsson named Dragos Mircea Rebegea as new country manager for Romania.

 Read Full article »
Workplace – Building new approaches

The real estate market in Romania is living the wobbly times, in consonance with everything that is happening in Romania. The growing Euro rate and the instability and unpredictable times make of Romanian consu

 Read Full article »
Embracing limitless learning

The growth of any business relies on the development of its own people that consists it. That is no wonder that, in an industry such as outsourcing and IT that learns together with its shareholders how to adjus

 Read Full article »
CTP: Approximately 150 high school students participated in the first phase of a project dedicated to supporting the workforce market

CTP, the leading premium industrial parks developer and long-term manager in Romania and Central and Eastern Europe, finalizes first phase of social responsibility program dedicated to the workforce market from

 Read Full article »
Intel opens its center in the second office building within Openville Timisoara

Starting this December, the United Business Center 1 (UBC 1) class A office building within the Openville development will accommodate the Timişoara-based software research and development center of the Intel

 Read Full article »
Bitdefender relocates production of BOX security device from China to Satu Mare

Bitdefender, one of the world's largest security solutions companies with Romanian roots, has moved the production of Box security device from China to Satu-Mare and said it is preparing the launch of its secon

 Read Full article »
Preparing for the new future

Business shared services in Romania is by nature a flexible, mobile and diverse community and in this context, local markets develop their own particularities to address the global changes, to adjust to new dem

 Read Full article »
 
 
MOST READ ARTICLES
» ROMANIAN OUTSOURCING AWARDS FOR EXCELL...
» Molson Coors started to grow its busin...
» Roxana Tesiu appointed as the new Vice...
» Gartner: Romania moved into the first ...
» ABSL: BRD First Tech challenge in Roma...
» Manpower:Romania has world's third hig...
» Healthcare IT outsourcing market is ex...
» Exclusive OT print issue: Genpact may ...
» Vastint Romania celebrated the opening...
» ManpowerGroup launches ManpowerGroup S...
 
EDITOR CHOICE
TELUS International: How customer service significantly improves with diversity in the workplace

Discover how cultivating a diverse workforce helps companies enhance their brand, attract top talent and deliver exceptional customer service

 Read Full article »
Committed to growth

In the current swelling race of reaching the perfect algorithm for growth, companies operating various outsourcing services in Romania all relate to the main key drivers for business development in which people

 Read Full article »
Shifting the workplace perspective towards high-end added value

This month, OUTSOURCING TODAY organized The Workplace of the future in IT and Outsourcing at Caro Hotel Bucharest, a new concept event meant to connect fast-growing corporate tenants from IT and outsourcing ind

 Read Full article »
Andrei Romanescu, Managing Director of Veeam Romania: Outsourcing sector, a decade evolution

Since the early 2000s, this sector has grown at a significant rate (about 20-30% per year). The industry has evolved from focusing on cost and labour arbitrage to adding value – therefore the growth is not so

 Read Full article »
TELUS International Europe: Discover how successful smart-home providers deliver exceptional customer service

Key Takeaways

• Internet of Things (IoT) connected home devices are making the contact center and customer service more important than ever. • A friendly approach and positive attitude are import

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events