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Czech ALEF Group acquires local company and enters Romanian market

Czech IT systems and equipment supplier ALEF Group announced it had acquired Romanian peer company Likeit Solution for an undisclosed sum.

2017-07-11 21:06:31

The transaction was finalised at the end of June and marked ALEF Group's entry on the Romanian market, the company said in a press release. Following the deal, Likeit Solution was renamed to ALEF Distibution RO and employs 45.

"This merger is an important step in ALEF's development strategy on the European IT systems and equipment distribution market . Romania is one of the countries with the biggest growth in the IT sector, which is one of the reasons why we considered it appropriate to enter this market," ALEF Group CEO Milan Zinek said.

He added that the evolution of Likeit Solution, together with the business model implemented by the company were decisive factors in choosing a partner for Romania.

Likeit Solution had 28 million euro ($31.9 million) sales revenue in 2016, down 30% on the year, data posted on the finance ministry website show.  ALEF aims to increase its turnover by 28% this year.
"We are counting on a significant growth in the business of the new company over the next period, relying on the synergies created by joining ALEF's financial expertise and capabilities with the local market expertise of the Likeit team," ALEF Distribution RO managing director Mircea Ciucur said.

In the first half of this year, Likeit Solution's sales reached 10 million euro, mainly driven by Microsoft and CISCO solutions, as well as equipment and components, with the ASUS brand accounting for an important share. 

ALEF Group was founded in 1994 and is one of the largest IT systems and equipment distributors in the Eastern Europe with offices in Croatia, Czech Republic, Hungary, Serbia, Slovakia and Slovenia and employs 220.


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