Latest News  

PwC: Consumers ready to embrace AI and robots for their healthcare needs

Will artificial intelligence (AI) and robotics in medicine replace the human clinician? Not yet, but healthcare is changing and the public is ready. According to a PwC study, a majority of consumers are willing to receive care from these advanced technologies, which have the potential to transform healthcare delivery to make it better, faster and more accessible for all.

2017-04-11 20:31:21

Findings show that:

• 55 per cent of consumers are willing to replace human doctors with AI and robots
• Willingness varies widely from 39 per cent in the UK to 94 per cent in Nigeria
• Accessibility and accuracy seen as benefits, while trust and the human element are key challenges
• Report highlights next steps for government, business and the profession


The findings are explored in PwC's report –What doctor? Why AI and robotics will define New Health – which is based on a commissioned survey of over 11,000 people from 12 countries across Europe, the Middle East and Africa. Across the region, more than half of respondents (55 per cent) said they were willing to use advanced computer technology or robots with AI that can answer health questions, perform tests, make a diagnosis and recommend treatment.

Three main themes emerged from the findings:
• People are increasingly willing to engage with AI and robots if it means better access to healthcare
• Speed and accuracy of diagnosis and treatment is a critical factor for this willingness
• Trust in the technology is vital for wider use and adoption; the ‘human touch' remains a key component of the healthcare experience.
Emerging markets are most open to rely on technology for their care
For all questions throughout the survey, a pattern emerged between developed and emerging economies. People in countries with well-established, and therefore less flexible, healthcare systems (UK and Western/North Europe) were willing to engage with a non-human healthcare provider, but less so than those in emerging markets where healthcare is still being shaped and formed.

The survey found that even in the operating theatre, respondents would be willing for a robot to perform a minor surgical procedure instead of a doctor, with close to half and up to 73 per cent of all respondents willing. Respondents in Nigeria, Turkey and South Africa were the most willing to undergo minor surgery performed by robots (73 per cent, 66 per cent and 62 per cent respectively), with the UK the least willing (36 per cent).

Perhaps unsurprisingly, the situation changed dramatically when it came to major surgery, such as replacement of a knee or hip joint, removal of a tumour, or heart surgery. Even so, a significant percentage of respondents are still willing to undergo major surgery performed by a robot: ranging from 69 per cent in Nigeria to 40 per cent in the Netherlands and 27 per cent in the UK.

The survey also explored the key drivers for a person's willingness or unwillingness to use an AI-enabled or robotic health procedure or service. Easier and quicker access to healthcare services (36 per cent) and speed and accuracy of diagnoses (33 per cent) were the primary motivators for willingness, with lack of trust in robots being able to make decisions (47 per cent) and lack of the human touch (41 per cent) as the primary reasons for their reluctance. Although percentages varied across countries, these top two advantages and disadvantages were cited in this order across all countries with the exception of Saudi Arabia and Qatar, where respondents felt the lack of ‘human touch' was the biggest disadvantage.

Dr Tim Wilson, Middle East Health Industries Leader, PwC, says: "Whether we like it or not, AI and robotics are the future of healthcare. Access to quality, affordable healthcare, and good health for everyone are the ultimate goals. The economic and social advantages to be gained from integrating AI and robotics seamlessly into our existing healthcare systems, and then creating new models of healthcare based on these technologies, are enormous."

Next steps for government, business and the profession:
• Governments need to create quality standards and a regulatory framework which are applicable to and obligatory for the entire healthcare sector, as well as the appropriate incentives for adopting new approaches.
• Healthcare professionals need to understand how AI and robotics have the potential to work for and with them in a medical setting as well as throughout the healthcare eco-system, and be open to change.
• Patients need to become more accustomed to AI and robots and discover its benefits for themselves.
• The private sector developing AI and robotics need to create solutions to solve the big issues of demand and resource that every health system faces. In essence, by providing AI and robotic-driven solutions, the private sector has the opportunity to disrupt healthcare for the good.
• Decision-makers at healthcare institutions need to develop an evidence base, measure the success and the effectiveness of the new technology and prioritise and focus on what consumers want and need.

Dean Arnold, Europe, Middle East, Africa Leader, Health Industries, PwC, says: "It's clear that people are becoming more and more willing to embrace new technologies such as AI and robotics for their healthcare needs. But governments, businesses and the healthcare profession as a whole need to start thinking very differently about how we provide healthcare to our citizens. We need to think very carefully about our implementation strategy for different parts of the world. There will be challenges for all of us."

The survey was conducted in November 2016 by YouGov, and 11,086 people from 12 countries participated in an online survey, including: nationally representative samples for Belgium, Germany, the Netherlands, Norway, Sweden, Turkey and the UK and urban representative samples for Nigeria, Qatar, Saudi Arabia, South Africa, and the UAE.


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
Stefanini named Eliza Irimia Financial Director for the EMEA region

Eliza Irimia joined Stefanini IT solutions company, with operations in 39 countries and 88 offices around the world, as Financial Director for EMEA. From this position, Eliza will coordinate the company's finan

 Read Full article »
The business environment - invited to get involved in the development of future employees

Over 5,400 Romanian young people have participated in the Duke of Edinburgh's International Award program in Romania (DofE) over the past six years, the personal development program that gives young people aged

 Read Full article »
Oracle study: Moving To IaaS is fundamental to remaining competitive

Research reveals benefits of Cloud Infrastructure established as a clear differentiator. A survey of 1,600 senior IT professionals explores the benefits and misconceptions surrounding IaaS adoption, according

 Read Full article »
Mihnea Diaconu appointed development manager at Webhelp

Webhelp Romania aims to consolidate and develops its local operations by hiring Mihnea Diaconu as Business Development Director.

 Read Full article »
The biggest FAB LAB from Romania has been opened in Iasi

Based on a concept made by the Miolk team, Fab Lab Iasi has a surface of over 700 sqm and it offers different scenarios for flexible use of the space (competition areas, co-working, makerspace, teaching rooms,

 Read Full article »
Deutsche Bank makes its computer code publicly available for the first time

Deutsche Bank announces it aims to create a common industry standard for trading technology by making its own computer code publicly available for the first time.

 Read Full article »
Deloitte: Leadership disrupted: Pushing the boundaries 2017 Global Human Capital Trends

According to a study of this year conducted by consultancy company Deloitte, today, Many organizations need a completely different kind of leader: a "digital leader" who can build teams, keep people connected a

 Read Full article »
Coface Technologies team already employs 30 specialists in core business applications

Six months after the inauguration of the IT development centre in Bucharest, Coface Technologies has already formed its first functional teams and has also launched the first successful projects, such as the au

 Read Full article »
Pavel Campan appointed as the new Vice-President of Operations for TELUS International Romania

Pavel Campan has been named Vice-President of Operations for TELUS International Romania. This appointment comes at a time when the company is about to reach 1,500 team members locally.

 Read Full article »
Roxana Tesiu appointed as the new Vice-President of Human Resources for TELUS International Europe

Roxana Tesiu has been named Vice-President Human Resources of TELUS International Europe. In her new role, she will lead the HR teams in both Romania and Bulgaria, at a time when the number of team members in b

 Read Full article »
 
MOST RECENT VIDEO
 
 
MOST READ ARTICLES
» Pavel Campan appointed as the new Vice...
» Roxana Tesiu appointed as the new Vice...
» ROMANIAN OUTSOURCING AWARDS FOR EXCELL...
» Manpower:Romania has world's third hig...
» Oracle study: Moving To IaaS is fundam...
» Molson Coors started to grow its busin...
» The business environment - invited to ...
» SII Romania moves to a new office in A...
» Comdata to buy four subsidiaries of Fr...
» PwC: The competitive advantages of Rom...
 
EDITOR CHOICE
Wipro launches automotive center of excellence in Romania

Wipro Limited, global information technology, consulting and business process services company, announced the launch of an Automotive Center of Excellence (CoE) in Timisoara, Romania. This CoE will help Wipro d

 Read Full article »
TELUS International Europe: The convergence of customer service and digital marketing/NewGen technologies: What does it mean for businesses?

Technology shapes the way we educate, communicate, conduct business and advance science, all while maintaining significant influence on the global economy. But the way we engage with technology is changing

 Read Full article »
Stay updated on People in Shared Services and Outsourcing Forum, October 19

Outsourcing Today organizes the third edition of People in Shared Services and Outsourcing Forum, on October 19, 2017 in Bucharest at Caro Hotel.

 Read Full article »
Preparing for the new future

Business shared services in Romania is by nature a flexible, mobile and diverse community and in this context, local markets develop their own particularities to address the global changes, to adjust to new dem

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events