Latest News  

Optima sees major expansion in Iasi - Exclusive OT print issue

Optima Call's journey started in October 2010 with an enthusiastic and experienced team. Now the Bucharest-based company expanded to Iasi and plans to grow exponentially the personnel figure at their new office, tells Outsourcing Today the general manager of Optima.

2016-08-24 14:02:36 - by Bogdan Tudorache

A provider for large multinational companies in various industries like telecom, financial services and utilities, Optima currently employs more than 230 employees in the offices in Bucharest and from February 2016 in Iasi.

"For this year we will focus our growth efforts in Iasi where we plan to reach 100 employees in one year from the site opening.

The market continues to grow through both SSC and outsourcing companies expansion and we are happy to be in line with this growth," says Mereuta.

For Optima, 2015 meant a 35 per cent business increase.

"For the future we see Iasi as our main vector for development and growth but we will add new business in Bucharest as well in order to maintain our rhythm. We do not aim large expansion, we want to keep our medium-size, as we see it as an important advantage due to our increased flexibility and efficiency."

Main clients served have changed, too. From Romanian customers and partners, multinational companies with large operations in Romania, the company started expanding to on-line retail business. "This basically opens the whole world, not only to the regional market...I think we've come a long way and in the past years, many efforts were done both locally but also at CEE level to increase awareness on the region and Romania."

While the Polish model is very succesfull and need to be followed to some extent, an example in this respect is the development of 2nd and 3rd tier cities.

"We need also to intensify and accelerate the collaboration between the industry, local authorities and education institutions and some steps were done in this direction as well.
Besides in implementing what it has been working in Poland or other CEE countries I think that we still need to find our major claim, our "success factor" let's say," Mereuta says.

Romania needs to concentrate more on developing the succes sectors.
"Is it IT? We have been spoken for years that we have a claim here, but if that's it, then we defintely need to focus much more on this, as part of the country strategy, not only as a focus for the industry. We cannot just replicate Poland model because there are differences, we need to find our strongest point, work hard and became the best in it."

Threat of saturation

While human resources are harder to find, the saturation trend becomes a real issue.

"That is definetely an issue, the questions is how big is it? In my opinion the expansion capabilities of Bucharest are extremly limited," says he.

The other large cities like Cluj, Timisoara, Iasi might still have some room but things needs to be done quicly in order to preserve this opportunity, and the burden hangs over the local authorities.

"Besides jobs people need access to good residential posibilities, education and infrastructure. Of course opportunities exists also in small-medium cities (third tier) as well but I think there are limited at this point."

Meanwhile, the current attrition rate is driven more by external factors and less by internal ones.

"Looking at packages and benefits lists, everybody is doing something and mostly the same things. I would say that in the future the culture and the organization environment will be the main differentiator."

But the competition for resources in the large cities will continue to increase for the years to come.

"This is a challenge that we must live with and try to adapt. Europe population is getting older and older on average and this will impact our industry an well. In the next 5-10 years the average age in a BPO/SSC will increase and we need to look at the middle age segment as well. In Romania, besides investing in education, I would look on some strategy for people above 40-45, even 50 years old," Mereuta said.

However, tertiary cities will prevail in the next expansion wave.
"If Bucharest will continue to attract the biggest stake of the next expansion I think it will not be good. Not for Bucharest and not for the industry overall. We need and we must to develop smaller/medium cities as well."

There are at least five-seven cities with potential, but it all depends also on authorities, not only on the investors.
"Maybe some company will take the challenge of attracting people if they will have some tax facilities or maybe office developers will start investing in office buildings in smaller cities if they will have already some commitments and so on, it is an ecosystem. Local authorities need to pay more attention to this industry and work on it, you put somebody in charge, put together a list of possible players, connect potential real estate investors, universities etc and I am sure it will work," Mereuta concludes.


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
RPA solutions developer UiPath gets 30 million dollars financing from Accel Partners

Romanian start-up UiPath specializing in in robotic process automation announced it secured a 30 million dollars' worth financing from US venture capital firm Accel Partners.

 Read Full article »
Accace Romania − BPO digitization activities and 30 per cent increase in revenues in 2016

Accace, one of the leading outsourcing and consultancy services providers in Central and Eastern Europe, recorded a 30 per cent increase in turnover on the Romanian market in 2016.

 Read Full article »
Horatiu Cocheci and Nicoleta Dumitru join People's Advisory Services of EY Romania

Horatiu Cocheci and Nicoleta Dumitru, consultants with experience in human capital, join People's Advisory Services of EY Romania as Director and Senior Manager, a company release says.

 Read Full article »
Bittnet Systems plans merger with Gecad Net

IT&C solutions provider Bittnet Systems announced it plans to merge with Gecad Net with the goal to consolidate its position within multicloud area, according to representatives of Bittnet Systems.

 Read Full article »
Dedeman to implement Sap solutions for more efficient internal communication and employee management

Local retailer Dedeman will use SAP SucessFactors solution in order to get its recruiting, internal communication and training programs to a more efficient scale. The program will be used to manager over 9.000

 Read Full article »
EY: Global mining and metals sector faces digital disconnect

According to latest report of EY regarding the digital transformation in mining and metal sector globally, 15 percent of survey respondents say digital isn't on the agenda in their organization.

 Read Full article »
ABSL presents the 3rd edition of Iasi Business Mixer on 25th of April

The Association of Business Service Leaders in Romania (ABSL Romania), the organization that represents the local business services sector, will host the 3rd edition of the most important event dedicated to the

 Read Full article »
French energy operator Total opened support services center at Bucharest

Total, one of the largest major integrated oil and gas companies in the world, with activities in more than 130 countries and 98.000 employees opened a corporate support services center at Bucharest in March th

 Read Full article »
Accenture Report: Banks show confidence in cybersecurity but lack real-world testing

Many senior bank executives are confident about their cybersecurity strategy, yet a lack of comprehensive, practical testing is leaving gaps in their defense, according to a new report from Accenture.

 Read Full article »
Computaris reports positive 2016 results and outlook for 2017

Computaris International Ltd., specialized provider of software development and system integration services for software vendors and communication service providers, reports positive 2016 results and outlook

 Read Full article »
 
MOST RECENT VIDEO
 
 
MOST READ ARTICLES
» Yonder: The first Dutch company in Clu...
» RPA solutions developer UiPath gets 30...
» ABSL presents the 3rd edition of Iasi ...
» Accace Romania − BPO digitization ac...
» Fintech for the aging population: What...
» Grégoire Vigroux appointed the new Vi...
» Stefanini plans 25 per cent growth of ...
» JLL: Romania will finish this year pro...
» TELUS International Europe: Three cons...
» How Millennial call-center agents can ...
 
EDITOR CHOICE
Romanian Outsourcing Awards for Excellence designates the industry winners on May 11

Outsourcing Today, the integrated communication platform of the business services sector, presents the Third Edition of the annual Romanian

 Read Full article »
TELUS International Europe: More proactive, personalized customer experience, thanks to the Internet of Things (IoT)

Industry research is apt to say we're on the cusp of a future full of "smart" devices — that is, billions of everyday items embedded with wireless internet connectivity

 Read Full article »
Romanian Outsourcing Summit: Focus on the added-value of business shared services in Romania

This year's edition of Romanian Outsourcing Summit joined representatives of the government and top representatives of leading companies operating in the sector of business shared services and related industrie

 Read Full article »
Romanian Outsourcing Summit reaches its third edition

OUTSOURCING TODAY, the integrated communication platform of the business services sector, powered by The Diplomat Bucharest, presents the Third Edition of the ROMANIAN OUTSOURCING SUMMIT on March 23rd 2017, at

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events