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Microsoft to control more than 1.8 million LinkedIn accounts in Romania

While the world's IT giant Microsoft plans the takeover of the biggest professionals' network for 26 billion USD, it will also get control to Romania's more than 1.8 million users database.

2016-06-13 16:54:52 - by Bogdan Tudorache

Microsoft has announced that it is acquiring LinkedIn, the social network for professionals with some 433 million users, for USD26 billion, or USD 196 per share, in cash. The transaction has already been approved by both boards, writes thecrunch.com.

According to social media specialist manafu.ro, LinkedIn had about 1.644 million users in Romania (according to the Zelist quota), as of May 2015, and other sources mentioned about 1.8 million users by 2015 year-end, showing a growth pace of around 150,000 users per semester.

LinkedIn is keeping its branding and product, and it will become a part of Microsoft's productivity and business processes segment. LinkedIn's CEO Jeff Weiner will report to Satya Nadella.

For Microsoft, it's bringing a key, missing piece into the company's strategy to build out more services for enterprises. Today, the company is focused squarely on software (and some hardware by way of its very downsized phones business). LinkedIn will give it a far bigger reach in terms of social networking services and professional content — developing further along the lines of the communications products that it spearheaded with its acquisition of Yammer. It will give it a potential sales channel to sell more of its products, and will serve as a complement to those that it already offers for collaboration and communication.


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