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Digital Transformation is changing SAP's business, new investments to Romania

Romanian companies must understand that each euro invested into IT rolls into several euros of revenue, Rumyana Trencheva, managing director SAP for South Eastern Europe (including Bulgaria and Romania) tells Outsourcing Today.

2016-06-09 16:09:27 - by Bogdan Tudorache

How long it takes until such an investment is amortized?

"It could take just a couple of months, but it really depends from company to company," says Trencheva.

And while the digital transformation brings in a new business concept for SAP,
"About 30% of the global brands will disappear during the next five years," also explains Simon Kaluza, managing director SAP for CEE (his area includes Poland, The Czech Republic and Hungary).
"Companies must realize the change, digital transformation is here, now, and there are huge challenges ahead from competitors' side into the next period. Companies that will adapt will survive and eat up other rivals, there will be a lot of mergers and acquisitions, and this is how 30% of the global brands will disappear," says Kaluza.

And while marching on the "Uber"- isation of the industry, SAP prepares for a new wave of investments into the Romanian market.

"There are 400 employees in our Romanian nearshore center," says Trencheva. And 70-100 new employees will be added up this year.

"We had the surprise to see Romania among the most competitive and innovative, technologically-advanced country. We saw Romanians winning global technology competitions, and we decided to invest more here," says Kaluza.

More about this story in Outsourcing Today's July Print Issue.


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