Latest News  

Poll reveals customer loyalty is still SF for more than half of companies

Less than half of the Romanian companies currently use a customer loyalty scheme, according to a poll amongst more than 100 local major companies.

2016-03-10 15:54:41 - by Bogdan Tudorache

The survey was conducted by CloudBiz, a regional marketing technology agency that delivers successful end-to-end customer loyalty management in SE and central Europe and Predicta, a leading provider of predictive analytic solutions in Greece and the Balkans.

The customer retention programs have become a strategic priority for the companies seeking to exploit the economic recovery and recent boom, on a very competitive and crowded market, though.
More precisely, 48% of the companies questioned indicated they have such a loyalty scheme, and 57% of them said this has been in place for more than 4 years. However, 28% of the companies confirming a loyalty scheme said the performance was poor, 28% said excellent and for the rest is was rated as "good".

As of the 52% respondents which said they don't have a loyalty scheme in place, the main reasons were scarcity of the marketing budget (33%) and the belief that there's no need for such incentive in their business vertical (22%). That said, more than two thirds of them said they are looking to invest in a customer relationship management system, for various reasons: increase customer retention (72% of the respondents not using a CRM system), increase sales (72%), increase brand awareness (50%) and several others.

"As the market is becoming ever more crowded and the demand more hectic and abrupt in changing, it is obvious that any business is becoming increasingly aware that customer retention is a must. But how would you know to whom you should address the next marketing campaign, and what you should propose so your offer looks attractive from the beginning? Would you rely on the hazard of the human memory or would you put your stake on a long-tested software?", said Vagelis Karalis, Cloudbiz CEO.
Cloudbiz is acting in 8 countries, delivering successful end-to-end customer loyalty management. Through its expertise in customer engagement strategy and tailor made technology solutions CLOUDBIZ helps global brands build unique long-term relationships with their customers. Romania is also on the list, with already a major customer here, Marks & Spencer.

Philippos Paschentis, CEO of Predicta commented "Big Data & Analytics are the heaviest buzzwords in today's wider business area, which more than ever depends on relevant advanced IT technologies. Customer centricity is every marketer's ambition. Organizations across all industries have been investing for the last couple of decades in all sorts of operational systems, through which large volumes of data – relevant to different aspects of day-to-day business activity – are gathered. Customer Analytics unlocks the valuable insights hidden in the masses of information available to every organization nowadays, completing this initiative's investment cycle, and therefore facilitating and maximizing ROI".

Predicta, leading provider of Predictive Analytics Solutions in Greece and the Balkans, offers internationally recognized analytical solutions in Business Analytics that combine the expertise of highly experienced consultants and analysts with the effective methodology and technology that is integrated in their software.

Another finding of the poll is that 34% of the questioned companies said they are not using any type of CRM system at all, while 33% said they have a custom, internally developed solution. Only a third of the respondents said they have a branded CRM solution.

When it comes to how customers are being approached, all respondents indicated the e-mail as primary channel, followed by social media and call centres.

The poll was conducted during January – February 2016 on a representative sample of business leaders, of which 56% hold a Bachelor of Science, 39% have a Master/MBA and 5% are PhDs. 65% of the respondents have a professional experience exceeding 10 years.


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
TEDxBucharest welcomes 19 international speakers on the stage at the end of this November

The TEDxBucharest conference series reaches its tenth edition to happen between November 30 – December 1, at Auditorium Pallady, with 19 international speakers on the stage.

 Read Full article »
Office market demand in Bucharest reached 220.000 sqm in the first nine months of 2018

The office market demand is estimated to have reached 220.000 sqm in the first nine months of 2018, according to the latest study findings delivered by CBRE.

 Read Full article »
The missing link- Growing a solid entrepreneurial culture

Within a developing yet solid market where the necessary factors are on the table - investors, strong academic life, work force, skills and private companies operating countrywide - it seems that the evolution

 Read Full article »
Office leasing transactions up to 73.500 sqm in Bucharest in Q3 of 2018

The office market in Bucharest registered a total volume of 75,300 sqm of rental transactions in the third quarter of 2018, of which the new demand was 20,400 sqm. According to Colliers International real est

 Read Full article »
Violeta Luca is the new GM of Microsoft Romania

Microsoft announces the appointment of Violeta Luca as the new General Manager for the company's operations in Romania, starting November this year.

 Read Full article »
Oracle delivers personalized digital assistants for companies

Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively.

 Read Full article »
Verint opens cyber Research & Development center in Romania

Verint Systems announced the opening of a Cyber Intelligence Research and Development center in Romania. This new facility will offer Romanian IT professionals a unique opportunity to contribute to making the w

 Read Full article »
Microsoft leased 23.000 sqm offices in Skanska's Campus 6

Microsoft has leased 23,000 square meters of office space and 500 parking spaces in Skanska's Campus 6, in Bucharest, Romania. The start date of the lease is in the third quarter of 2020 and it is estimated to

 Read Full article »
DCA Romania expands outside Bucharest with a new call center

DCA Romania, the company's top five largest debt brokers in the country, opened in October its first call center outside Bucharest, the company announced in a press release.

 Read Full article »
Romanian fintech start-up Fintech OS was accepted into the Microsoft accelerator program in London

Fintech OS is also the first Romanian start-up that joins the Microsoft UK accelerator, after having passed a complex registration and selection process.

 Read Full article »
 
 
MOST READ ARTICLES
» ROMANIAN OUTSOURCING AWARDS FOR EXCELL...
» Molson Coors started to grow its busin...
» Office market demand in Bucharest reac...
» Digital Transformation and Next-Genera...
» How to protect your Romanian company a...
» Capgemini to open new office at Suceav...
» Atos Romania to hire 750 more people b...
» Bombardier hires site operations direc...
» Synergy of skills
» Fortech opens its second office in Ias...
 
EDITOR CHOICE
Keep the communication channels open

The necessity of creating a functional dialogue within a company has been underlined by Denisa Panaite Casu, PwC Academy Manager, Romania, in the panel of the recently held People in Shared Services and Outsour

 Read Full article »
Digital Transformation and Next-Generation Talent Development

To what extent will robotics, chat bots and other cognitive technologies change the makeup of our future workforce? With customizable software and cloud-based tools which promote automation, the low skill secto

 Read Full article »
Building an efficient business-wise ecosystem

The Romanian employees are well-seen and appreciated by foreign investors, top managers of large corporations and, as Vivek Bakshi General Manager International Operations (Europe), Wipro Technologies considers

 Read Full article »
How to achieve a solid culture of work?

The plenary session of the recently held People in Shared Services and Outsourcing Forum brought together the industry stakeholders and the authorities in an open dialogue panel, with the aim at identifying the

 Read Full article »
People in Shared Services and Outsourcing Forum, 2018: What kind of future, tomorrow will bring?

We have just concluded the fourth edition of our annual event People in Shared Services and Outsourcing Forum, the get-together of the Who's Who in the industry of business shared services in Romania.

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area | GDPR policy
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events