Latest News  

Poll reveals customer loyalty is still SF for more than half of companies

Less than half of the Romanian companies currently use a customer loyalty scheme, according to a poll amongst more than 100 local major companies.

2016-03-10 15:54:41 - by Bogdan Tudorache

The survey was conducted by CloudBiz, a regional marketing technology agency that delivers successful end-to-end customer loyalty management in SE and central Europe and Predicta, a leading provider of predictive analytic solutions in Greece and the Balkans.

The customer retention programs have become a strategic priority for the companies seeking to exploit the economic recovery and recent boom, on a very competitive and crowded market, though.
More precisely, 48% of the companies questioned indicated they have such a loyalty scheme, and 57% of them said this has been in place for more than 4 years. However, 28% of the companies confirming a loyalty scheme said the performance was poor, 28% said excellent and for the rest is was rated as "good".

As of the 52% respondents which said they don't have a loyalty scheme in place, the main reasons were scarcity of the marketing budget (33%) and the belief that there's no need for such incentive in their business vertical (22%). That said, more than two thirds of them said they are looking to invest in a customer relationship management system, for various reasons: increase customer retention (72% of the respondents not using a CRM system), increase sales (72%), increase brand awareness (50%) and several others.

"As the market is becoming ever more crowded and the demand more hectic and abrupt in changing, it is obvious that any business is becoming increasingly aware that customer retention is a must. But how would you know to whom you should address the next marketing campaign, and what you should propose so your offer looks attractive from the beginning? Would you rely on the hazard of the human memory or would you put your stake on a long-tested software?", said Vagelis Karalis, Cloudbiz CEO.
Cloudbiz is acting in 8 countries, delivering successful end-to-end customer loyalty management. Through its expertise in customer engagement strategy and tailor made technology solutions CLOUDBIZ helps global brands build unique long-term relationships with their customers. Romania is also on the list, with already a major customer here, Marks & Spencer.

Philippos Paschentis, CEO of Predicta commented "Big Data & Analytics are the heaviest buzzwords in today's wider business area, which more than ever depends on relevant advanced IT technologies. Customer centricity is every marketer's ambition. Organizations across all industries have been investing for the last couple of decades in all sorts of operational systems, through which large volumes of data – relevant to different aspects of day-to-day business activity – are gathered. Customer Analytics unlocks the valuable insights hidden in the masses of information available to every organization nowadays, completing this initiative's investment cycle, and therefore facilitating and maximizing ROI".

Predicta, leading provider of Predictive Analytics Solutions in Greece and the Balkans, offers internationally recognized analytical solutions in Business Analytics that combine the expertise of highly experienced consultants and analysts with the effective methodology and technology that is integrated in their software.

Another finding of the poll is that 34% of the questioned companies said they are not using any type of CRM system at all, while 33% said they have a custom, internally developed solution. Only a third of the respondents said they have a branded CRM solution.

When it comes to how customers are being approached, all respondents indicated the e-mail as primary channel, followed by social media and call centres.

The poll was conducted during January – February 2016 on a representative sample of business leaders, of which 56% hold a Bachelor of Science, 39% have a Master/MBA and 5% are PhDs. 65% of the respondents have a professional experience exceeding 10 years.


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
New funding round could bring UiPath to 7 billion US dollars worth market value

RPA unicorn UiPath is about to become one of the highest-value companies in AI after is will be raising more than 400 million US dollars in Series D funding from venture capital investors, sources on the marke

 Read Full article »
Study: Labour force deficit reduces productivity: seven out of ten employers are affected

About seven out of ten employees say they had smaller profits and business figures, because of the labour force deficit and the shortage of specialists, data of the latest opinion poll made by BestJobs recruiti

 Read Full article »
Berg Software Romania: Reasons to outsource your software services to Romania in 2019

According to an opinion published by Berg Software, a company that specializes in technology consulting, software development and nearshoring/ offshoring, for both SMEs and large enterprises, with offices in Ti

 Read Full article »
Arvato CRM Solutions rebranded under the name Majorel

Bertelsmann and Saham's customer experience business, "Majorel" has been recently launched, according to a press release of the company.

 Read Full article »
Banca Transilvania launches BT Open Banking platform dedicated to fintech companies

Fintech companies and start-ups in IT can test the new BT Open Banking platform (BT Api Store), launched by Banca Transilvania, for online integration with banking services such as: display of online balances,

 Read Full article »
Techcelerator and Google Developers Launchpad sign a partnership for growing startups in Romania

Techcelerator, the acceleration program in Bucharest and Cluj and one of the relevant catalysts of the local tech ecosystem's growth and development, announced a partnership signed with Google Developers Launch

 Read Full article »
Bogdan Pelinescu, president of ABSL: At least 6.000 people to be enrolled in outsourcing industry in 2019 in Romania

Around 6.000 professionals are estimated to be hired in the outsourcing sector in Romania this year, according to a study conducted by Romanian Business Service Leaders Association (ABSL) and consultancy compan

 Read Full article »
Tremend expands its expertise in the financial area, through a new unit coordinated by Stefan Patra

Tremend, one of the fastest growing Romanian software companies, enriches its team of professionals. Stefan Patra joins the team as Vice President of the newly established unit of Financial Services and will co

 Read Full article »
Infosys officially opens new digital innovation center in Romania

Infosys a global leader in next-generation digital services and consulting, announced this week it will be opening a new Digital Innovation Center in Bucharest, Romania at an event attended by local government

 Read Full article »
Atos supports the OneWeb Constellation Program primed by Airbus OneWeb Satellites

A new era of mass producing satellites was achieved when Atos supported OneWeb in the successful launch of six satellites on February 27th. Atos' contributions included providing all of the Assembly, Integratio

 Read Full article »
 
 
 
MOST READ ARTICLES
» Romania ranks above EU average in gend...
» The voting procedure for the BRAND OF ...
» Berg Software Romania: Reasons to outs...
» Deloitte's Tech Trends 2019 report: B...
» Steven Hunt, SAP SuccessFactors: Tecto...
» Molson Coors started to grow its busin...
» Societe Generale-European Business Ser...
» Capgemini: Investing in people is the ...
» Countries in CEE region, including Rom...
» Oracle reaches 4,200 employees and pla...
 
EDITOR CHOICE
The voting procedure for the BRAND OF THE YEAR 2019 IN ROMANIAN BUSINESS SERVICES is open!

This is the fifth edition of the event and the second year to select the public's favorite brand in the business services BPO, ITO and SSC in Romania.

 Read Full article »
Romania ranks above EU average in gender employment gap

In Romania, the employment rate measures the number of people who have a job as a percentage of the working age population. This page provides - Romania Employment Rate- actual values, historical data, forecast

 Read Full article »
Steven Hunt, SAP SuccessFactors: Tectonic movements in the world of work

The world of work will be shaped by five tectonic movements – or global megatrends – over the next few years. As you may guess from the geological analogy, the effects could be dramatic.

 Read Full article »
EY: European companies are divesting to future-proof growth

According to the EY Global Corporate Divestment Study, 84 per cent of European companies surveyed intending to divest within the next two years (the majority planning to do so in the coming 12 months), executiv

 Read Full article »
Knowledge-sharing presentation on latest trends the industry deals, in the program of Romanian Business Services Forum and Awards

Part of the upcoming joint half-day event, Romanian Business Services Forum and Awards to be held at JW Marriott Hotel on May 7th, the discussion agenda comprises a complex Knowledge-sharing presentation on lat

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area | GDPR policy
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events