Latest News  

Romanians buy 10 times more with contactless cards – Vladimirescu, MasterCard

In 2015, the contactless expenditure through MasterCard and Maestro cards in Romania has grown tenfold, year-on-year, says Cosmin Vladimirescu, general manager, MasterCard, Romania.

2016-03-04 11:51:18 - by Bogdan Tudorache

The number of MasterCard and Maestro contactless transactions in Romania were on the rise by a spectacular 636%, year-on-year, while the total contactless expenditure in Romania through MasterCard processed transactions have increased tenfold in 2015 compared to 2014.

"In 2015, Romanians have increased tenfold their contactless expenditure through MasterCard and Maestro cards, by comparison to 2014, thereby showing that this payment method is rapidly becoming a part of the consumer's shopping routine. Furthermore, the drive toward contactless is evident given that the number of contactless transactions has grown by more than 600% year-on-year."

The average ticket of a contactless transaction in Romania stood at some 60 RON last year. By comparison, the average value of a card transaction in Romania stands at about 145 RON, according to the Central Bank's data. This underlines the fact that contactless payments are slowly becoming the consumers' preferred for their daily purchases. The shift to contactless is even more evident when taking into consideration the number of MasterCard or Maestro contactless active cards, which has grown sixfold when compared to 2014.

"The contactless payments' rise in popularity shows an increasing number of consumers tend to opt for the speed, security and convenience deriving from utilizing this technology on a daily basis. Romania has one of the largest growth rates in Central and Eastern Europe in terms of contactless transactions does not only point to the potential for developing this segment, it also shows an acceleration in reducing the gap between ourselves and more developed markets, where the contactless payment method is, indeed, a normal gesture" says Vladimirescu.

Europeans continue to opt for contactless technology when making payments, with the total number of MasterCard and Maestro processed transactions passing the 1 billion mark in 2015 – an increase of 150% from 2014. Already in Europe, on average, 13% of in-store transactions processed by MasterCard in Q4 2015 were contactless.

New data reveal the number of cards, mobile phones or other devices tapping soared by 121%, and the total MasterCard and Maestro spend on contactless transactions was up by 183% year on year. Data also shows the number of contactless cards and devices issued to consumers increased by 50% in 2015.

"Europeans are really embracing this, tapping for more of their MasterCard purchases than ever before, which in turn helps drive revenue for merchants and issuers. Across Central Eastern Europe, there is clear evidence of this. In Czech Republic, 77% (almost 4 in 5) of in-store transactions processed by MasterCard were contactless in 2015. In Poland, the figure was 55% (over half), 40% in Hungary (4 in 10), 38% in Slovakia (more than 1 in 3)," also says George Simon, Division President Central Eastern Europe at MasterCard Europe.

But these aren't the only factors driving this trend. Contactless payments offer a safer alternative to cash, providing consumers with the added benefit of state-of-the-art multi-layered security protection. With increased usage, comes familiarity and reassurance; more than two thirds of consumers now believe contactless technology is just as safe or more secure than traditional forms of payment.

In Europe alone, there are already over 10 countries with over 5 million contactless cards or devices in circulation for each of them. These are accepted in 74 countries around the world, including Estonia and Iceland, which have recently been added to Europe's contactless map.

Merchants have also followed suit, with 2015 showing an impressive 72% increase in the number of contactless merchant locations compared to 2014. In fact, MasterCard estimates that MasterCard or Maestro contactless cards or devices can now be used at over 4 million merchant locations worldwide.




0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
CrowdStrike opens a new center of innovation in Bucharest

CrowdStrike Inc., the leader in cloud-delivered endpoint protection, announced the official opening of its new Center of Innovation in the Pipera Technology District, Bucharest, Romania.

 Read Full article »
Romania leads in top of countries with highest number of cybersecurity incidents

Romania is leader in the top of jurisdictions recording the highest number of cybersecurity incidents with 14 attacks, followed by the Czech republic (11) and Hungary (8), according to the study "The Cybersecur

 Read Full article »
Oracle and KPMG study shows data security as priority for business leaders

In August 2018, Oracle applied a questionnaire with a number of questions about transformation technologies to a total of 4,000 respondents in 21 markets. Respondents were top managers in the following markets:

 Read Full article »
Colt Technology Services expands fibre network in four CEE cities

UK-headquartered Colt Technology Services said that it is expanding its IQ fibre network in Bucharest, Zagreb, Belgrade and Sofia as part of its plan for expansion in Central and Eastern Europe (CEE).

 Read Full article »
SAP Romania brings the cloud procurement solution SAP Ariba on local market

SAP Romania, the local subsidiary of the world's largest business software maker, has launched the SAP Ariba Snap program for the domestic market to support the digitization of specific procurement activities.

 Read Full article »
The software industry's input in Romanian economy was 5.4 billion Euro in 2018

According to the latest analysis of KeysFin, 17,000 companies operating in the Romanian software industry generate EUR 5.4 billion in turnover and employ 106,000 people generates 5.4 billion Euro in 2018 in Rom

 Read Full article »
Atos launches construction of global R&D Lab to drive innovation in Quantum Computing

Atos, global leader in digital transformation, officially launches the start of the construction of its new global Research & Development Lab dedicated to research in quantum computing.

 Read Full article »
Softelligence launches its own Academy to form specialists in insurance and banking

Specialized in business software development, Romanian company Softelligence announced it plans to increase its team by 50 per cent in the next two years, by hiring 100 to 150 new colleagues, the company announ

 Read Full article »
Romanian IT group Bittnet issued new bonds were traded on BSE

A new series of corporate bonds issued by Romanian IT group Bittnet Systems was admitted to trading on the main market of the Bucharest Stock Exchange (BVB).

 Read Full article »
Deloitte report: Two billion youth risk of being left behind in the Fourth Industrial Revolution workforce

Almost two billion youth worldwide risk of being left behind in the Fourth Industrial Revolution (Industry 4.0) workforce, which is changing at an increasingly rapid pace as a result of the emerging technologie

 Read Full article »
 
 
MOST READ ARTICLES
» Endava expands its IT team in Republic...
» The most appreciated companies from th...
» Workplaces, keeping up with the times
» CrowdStrike opens a new center of inno...
» Oracle and KPMG study shows data secur...
» Softelligence launches its own Academy...
» ROMANIAN OUTSOURCING AWARDS FOR EXCELL...
» Atos and Transilvania University launc...
» Oracle goes to Oregon Park, the buildi...
» Romania leads in top of countries with...
 
EDITOR CHOICE
How Tech-ready are companies?

Technology has made it easier and faster than ever to prepare, anticipate, implement, and get the job done for everyone, from the simple technology home user to all levels and departments of a corporation. Howe

 Read Full article »
Workplaces, keeping up with the times

For a company, being people-centric is a way of doing business and engaging employees in the company's operations and strategies in a way that provides a positive employment experience before and after the sell

 Read Full article »
Creating a valuable customer experience driven by core values of a company

As HR becomes more and more integrated within the company's long-term strategic business strategies, the digitalization and high-technologies impacting the processes also have to be mirrored at the level of HR

 Read Full article »
Ergonomics in practice - 5 tips for better health at work

Ergonomics is so much more than standing up during the day and sitting correctly. There are so many factors in our environment which also have an effect on our health, and influence our wellbeing at work. The

 Read Full article »
Technology, Mobility and Wellness make for the perfect workplace

The technology binge is pushing ahead the communities, businesses and all aspects related to work and workplaces in such a fast manner that we haven't noticed since the very booming of the office market. And as

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area | GDPR policy
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events