Hays: Romanian business services talent is mostly lured in by salary
Most important factors when deciding on a potential employer in Romanian business services industry is still the salary, according to a local survey done by Hays Talent Solution.
About 74% of the respondents said remuneration package is the most important, while training and development are accounting for 61% as importance in choosing a job.
“This is quite different from other geographies were we did similar studies, where salaries are only coming to second or third place,” said Malgorzata Jasinska, managing director Hays Talent Solutions, Corporate Accounts director CEE.
Third place in the election criteria is the role played within the firm (48%) and fourth comes the atmosphere within the company (40%). The ability to progress quickly (35%) and international opportunities (30%) come only after that.
„When comes to packaging their message, employers should care about the possibility to earn a bonus, which attracts potential employees in a 58% ratio. Second comes the private healthcare (50%) and third, the flexible hours (46%),” says Jasinska.
„Also, the motivation offered by extra vacation days is quite high (32%) as compared to other countries, maybe because in Romania the normal holiday period is of 20 days, while in Poland is of 26 days and in Western Europe, of 30 days.”
Also, when asked how did their find the current job, a quarter of the respondents said they were recommended by a friend. „So your own employees are some of the best ambassadors for your HR department,” Jasinska says.
„Also, a quite high indicator compared to other markets is that a quarter of the potential employees responded to a job advert on a job portal. In other markets it doesn’t work, definitely not for a quarter of the population. Often we place an ad and pray for applicants, while in Romania HRs still have an easy job”.
A third most important tool is the social media, almost 13%of the respondents considering to follow an ad placement there, while consultants and HR agencies are contacted directly in a ratio of just 9-10%.
Moving towards the more and more advanced services, with more automation, attracting talent is crucial.
Hays has a very strong presence in CEE, in Poland, Czech Republic, Slovakia, Hungary and Romania and employs over 250 people in the region.
„The importance of the business services sector is represented by the fact that 80 people out of the 250 are dedicated to this industry in the CEE,” says Jasinska.
Most of the respondents work for 4 years in business services and stayed for 2 years in the respective company, majority being located in Bucharest.