Latest News  

Take a closer look at your competition

Typically, when faced with this question, we list those companies that offer similar product and services. Most of these competitors are brick and mortar companies. The landscape is changing and more and more companies are seeing big returns online. Inbound marketing is taking off and companies need to find ways to bring people to their content, writes Brent Pohlman for http://www.business2community.com.

2015-10-19 14:48:00

However, there might be new competition out there that we should be looking at.
Smaller startups who are working with advanced technology – Keep your eye out for these type of companies and don’t lose sight of them. Many in your company will discredit their ability to gain an audience. However, you don’t have look back too far to see how some companies have been able to take business away from established companies in a time frame of less than five years.

Great Inbound Companies – These companies are drawing quite an audience online and have figured out a way to reach people on their mobile devices. The competition for brand awareness is getting tighter and tighter. It is critical to always make sure you are working toward a better online presence with your website and supporting social media.

Your employees – Are your employees working for you or against you? Today, the only way for people to move up in their career is to leave there current position and work for a competing firm. Always be mindful of your best talent and make sure you look at their goals and intentions for the future. Are you involving your employees in your decision-making. Those company leaders who listen to their workers and give them credit for their ideas are the new leaders of today.

Your clients – Right now the clients you work with are your friend as long as you are listening and serving their needs. Make sure you do not get too complacent here, because your current clients have many choices and all it takes is a new leader who takes over a company and has a relationship at a competing company. Your company may not have done anything wrong. It was more about the new leader’s relationships. Conagra comes to mind in this example.

Your technology team – Does your company have an infrastructure in place for growth? Technology is changing all the time. Does your company have technology in place to facilitate future growth? Are your employees looking at ways to better manage and improve current business processes. Are the technical people on board with your initiatives. Today’s businesses need to be working closely with their IT teams to insure they can continue to meet client needs, (internal and external).

Your upper management – Do they have the leadership and vision to take your company to the next level with respect to business in the information age? Many solid business owners and executives take the time to look at the changing business landscape and new technology being introduced regularly. Make sure you work at a company that values growing and learning over protecting and maintaining. Every company can grow. However, not every company will make it going forward.

Competition – You might think this is a strong word to use when describing each of these groups. In today’s world of mergers, buyouts, layoffs, startups, lawsuits, it is more imperative than other to treat everyone like your client. As a marketer, you know the importance of relationships. In each one of these groups, it is all about working together and having key people in these groups. If these groups are not working with you, they are working against you.

The next time someone asks you who your competition is. Tell them, I work everyday to insure I am meeting the needs of my clients. If I focus on clients first, then I am in a better place to handle the competition.

Brent Pohlman is the Marketing Director at Midwest Laboratories.


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
RPA solutions developer UiPath gets 30 million dollars financing from Accel Partners

Romanian start-up UiPath specializing in in robotic process automation announced it secured a 30 million dollars' worth financing from US venture capital firm Accel Partners.

 Read Full article »
Accace Romania − BPO digitization activities and 30 per cent increase in revenues in 2016

Accace, one of the leading outsourcing and consultancy services providers in Central and Eastern Europe, recorded a 30 per cent increase in turnover on the Romanian market in 2016.

 Read Full article »
Horatiu Cocheci and Nicoleta Dumitru join People's Advisory Services of EY Romania

Horatiu Cocheci and Nicoleta Dumitru, consultants with experience in human capital, join People's Advisory Services of EY Romania as Director and Senior Manager, a company release says.

 Read Full article »
Bittnet Systems plans merger with Gecad Net

IT&C solutions provider Bittnet Systems announced it plans to merge with Gecad Net with the goal to consolidate its position within multicloud area, according to representatives of Bittnet Systems.

 Read Full article »
Dedeman to implement Sap solutions for more efficient internal communication and employee management

Local retailer Dedeman will use SAP SucessFactors solution in order to get its recruiting, internal communication and training programs to a more efficient scale. The program will be used to manager over 9.000

 Read Full article »
EY: Global mining and metals sector faces digital disconnect

According to latest report of EY regarding the digital transformation in mining and metal sector globally, 15 percent of survey respondents say digital isn't on the agenda in their organization.

 Read Full article »
ABSL presents the 3rd edition of Iasi Business Mixer on 25th of April

The Association of Business Service Leaders in Romania (ABSL Romania), the organization that represents the local business services sector, will host the 3rd edition of the most important event dedicated to the

 Read Full article »
French energy operator Total opened support services center at Bucharest

Total, one of the largest major integrated oil and gas companies in the world, with activities in more than 130 countries and 98.000 employees opened a corporate support services center at Bucharest in March th

 Read Full article »
Accenture Report: Banks show confidence in cybersecurity but lack real-world testing

Many senior bank executives are confident about their cybersecurity strategy, yet a lack of comprehensive, practical testing is leaving gaps in their defense, according to a new report from Accenture.

 Read Full article »
Computaris reports positive 2016 results and outlook for 2017

Computaris International Ltd., specialized provider of software development and system integration services for software vendors and communication service providers, reports positive 2016 results and outlook

 Read Full article »
 
MOST RECENT VIDEO
 
 
MOST READ ARTICLES
» Yonder: The first Dutch company in Clu...
» RPA solutions developer UiPath gets 30...
» ABSL presents the 3rd edition of Iasi ...
» Accace Romania − BPO digitization ac...
» Fintech for the aging population: What...
» Grégoire Vigroux appointed the new Vi...
» JLL: Romania will finish this year pro...
» Stefanini plans 25 per cent growth of ...
» TELUS International Europe: Three cons...
» TELUS International Europe: How to def...
 
EDITOR CHOICE
Romanian Outsourcing Awards for Excellence designates the industry winners on May 11

Outsourcing Today, the integrated communication platform of the business services sector, presents the Third Edition of the annual Romanian

 Read Full article »
TELUS International Europe: More proactive, personalized customer experience, thanks to the Internet of Things (IoT)

Industry research is apt to say we're on the cusp of a future full of "smart" devices — that is, billions of everyday items embedded with wireless internet connectivity

 Read Full article »
Romanian Outsourcing Summit: Focus on the added-value of business shared services in Romania

This year's edition of Romanian Outsourcing Summit joined representatives of the government and top representatives of leading companies operating in the sector of business shared services and related industrie

 Read Full article »
Romanian Outsourcing Summit reaches its third edition

OUTSOURCING TODAY, the integrated communication platform of the business services sector, powered by The Diplomat Bucharest, presents the Third Edition of the ROMANIAN OUTSOURCING SUMMIT on March 23rd 2017, at

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events